Why Your Radio Station Website Should Be WordPress
“WordPress is outdated and slow.” You’ve probably heard that one before—but is it true? In this episode of Better Radio Websites, Jim tackles the myths and misconceptions...
How Many Banner Ads are Ideal for a Radio Station Homepage?
How many banner ads should really live on your radio station’s homepage? That question came up during the Texas Association of Broadcasters conference when Radio Update’s Andy Meadows asked me...
10 Tips to Create Click-Worthy Banner Ads
Banner ads are still one of the most effective ways for radio stations to generate digital revenue—but only if they’re done right. In this episode, we reveal 10 proven tips to help you design...
The Secret Shopper Strategy for a Better Website
When’s the last time you explored your own station’s website like a first-time visitor—or a curious competitor? In this episode, we slip into detective mode and show you how to “secret...
Elevate Your Local Sports with Michael Brannon
This week we talk with Michael Brannon, Executive Vice President of Radio Alabama, about how their team is taking high school sports broadcasting to new heights—and making it profitable. Michael...
View Your Website As a Sister Station
Most station websites are treated like digital bulletin boards—updated only when there’s a contest or event. But what if your website was programmed and promoted like another station in your...
Professional Websites Use Consistent Featured Images
What’s one of the fastest ways to make your radio station website look sharper and load faster? Standardize your featured images.In this episode, we’ll break down the three most...
Website Promotion Strategies Every Station Should Use
Your station website shouldn’t be the best-kept secret in your market. Yet, many stations launch a great-looking site and then stop short when it comes to promotion. In this episode, Jim...
Which Stream Player Is Best for Your Station Website?
When it comes to your radio station’s website, the streaming player is the heartbeat of your online presence. But not all players are created equal. Should you go with an embedded player, a...
What ELSE Can Your Radio Station Website Do?
By now, you know your station’s website needs regular local news, events, and fresh content — that’s the foundation. But let’s look beyond that. What else could your website be doing to...
Contact Us Pages That Connect
Your contact page might seem like a minor detail, but it’s often the first stop for listeners, advertisers, and contest winners trying to reach you. If it’s outdated, cluttered, or confusing,...
Ensuring AI Search Recommends Your Radio Station
In this follow-up to our recent episode on AI search, we dive deeper into what radio stations must do to ensure their websites become go-to resources for AI-powered tools like ChatGPT, Gemini,...
Speed Tip: 3 Quick Homepage Fixes That Boost Engagement
Today, we’re tackling one of the most visited parts of your website: the homepage. Your homepage is your storefront. So, it must be maintained to ensure you’re directing visitors to where...
AI-Powered Radio Content with Tracy Johnson
I recently met with consultant, strategist, and all-around radio sage Tracy Johnson to get his insights on how stations can stop dabbling in digital and start...
Sales Smarts & Digital Dollars with Pat Bryson
98-year-old vaudeville stage? Check. Packed broadcaster convention? Check. One of radio’s most sought-after revenue gurus sharing the mic? Double-check. Strap in, because veteran sales consultant...
How Psychology Shapes Every Visit to Your Radio Website
A well-designed radio station website isn’t just about function—it’s about feeling. Whether visitors stay, click, or come back depends on more than just your stream player and latest...
Future Proof Your Radio Website for AI Search
AI is changing the way people discover content—and if your radio station or group isn’t updating its website regularly, you’re already falling behind. In this episode, we dive into what...
Level Up Your Mobile App with this In-Car Challenge
Your radio station’s mobile app can do more than just stream music. In this episode, Jim challenges you to explore creative ways to enhance your app’s impact—especially through platforms like...
Speed Tip: Supercharge Your 'Advertise With Us' Page
In this quick-hit episode, Jim shares a fast and effective way to improve your radio station’s “Advertise With Us” page. If potential advertisers are clicking the link, your page should be...
Our 5 Core Beliefs for a Better Radio Station Online Presence
In this episode:We’re outlining the five fundamental principles that drive everything we teach and recommend at Skyrocket Radio. If you learn anything from our blog or...