Should You Vibe Code Your Radio Station Website?
In this episode, we explore the trend of "vibe coding" — using AI tools to quickly build websites with just a prompt. Sounds great, right? But should you trust your radio station’s...
Metrics that Matter: Mobile App
Your station’s app might have thousands of downloads—but if hardly anyone is using it, what’s the real return?In this final episode of the Metrics That Matter series, we break down why...
Metrics That Matter: Social Media
Your station might have thousands of followers on Facebook or Instagram… but if no one’s engaging with your posts, those numbers may be doing more harm than good.In this episode, we...
Metrics That Matter – Your Newsletter
Your newsletter might have thousands of subscribers—but if barely anyone is opening or clicking, are you really getting results?In this episode, we dig into why open rates, click-throughs,...
The Metrics that Matter: Your Website
Are you tracking the right numbers on your station’s website—or just the ones that look good on paper?In this episode, we kick off our Metrics That Matter series by focusing on...
Podcast Your Radio Newscasts
Are you making the most of your morning newscasts?In this episode, we highlight an easy, high-impact strategy used by BreezyNews.com—turning their daily newscasts into a podcast. With just...
A “Year in Review” Page to Boost Engagement and Sponsorships
In this episode, we share how to create a “Year in Review” feature page that boosts your radio station website traffic, increases engagement, and opens new sponsorship opportunities before the...
Treat Content As Your Product – Not Just Radio
If it feels like the job has changed… it’s because it has. Radio isn’t only audio anymore—it’s blogs, video clips, podcasts, reels, and everything your audience consumes between songs....
Get More Traffic with Push Notifications
Push notifications might look like text messages—but they’re actually one of the most powerful tools in your station’s digital toolkit. While social media buries your posts in algorithm soup,...
More Local for More Clicks, Loyalty, and Profit
If you're chasing more website traffic, better SEO, and deeper community ties, local content is the answer. In this episode, we’re breaking down why it works—and how you can do more of it...
Is Your Station Website Ready for AI Browsers
The homepage is no longer your audience’s first stop. AI-first browsers like ChatGPT Atlas and Perplexity Comet are rewriting how people discover information online. Instead of clicking through...
Stop Using “Under Construction” Pages
If your radio station’s website still has an “Under Construction” page—or worse, a dead-end link with no content—you’re sending a message you didn’t mean to. And it’s not a good...
How Stations Can Win Online without News
What happens when being the “local news hub” just isn’t realistic for your radio station? Maybe you don’t have the staff. Maybe a competitor already dominates that lane. Or maybe your...
How Many Banner Ads are Ideal for a Radio Station Homepage?
How many banner ads should really live on your radio station’s homepage? That question came up during the Texas Association of Broadcasters conference when Radio Update’s Andy Meadows asked me...
The Secret Shopper Strategy for a Better Website
When’s the last time you explored your own station’s website like a first-time visitor—or a curious competitor? In this episode, we slip into detective mode and show you how to “secret...
View Your Website As a Sister Station
Most station websites are treated like digital bulletin boards—updated only when there’s a contest or event. But what if your website was programmed and promoted like another station in your...
Website Promotion Strategies Every Station Should Use
Your station website shouldn’t be the best-kept secret in your market. Yet, many stations launch a great-looking site and then stop short when it comes to promotion. In this episode, Jim...
What ELSE Can Your Radio Station Website Do?
By now, you know your station’s website needs regular local news, events, and fresh content — that’s the foundation. But let’s look beyond that. What else could your website be doing to...
Ensuring AI Search Recommends Your Radio Station
In this follow-up to our recent episode on AI search, we dive deeper into what radio stations must do to ensure their websites become go-to resources for AI-powered tools like ChatGPT, Gemini,...
AI-Powered Radio Content with Tracy Johnson
I recently met with consultant, strategist, and all-around radio sage Tracy Johnson to get his insights on how stations can stop dabbling in digital and start...