What ELSE Can Your Radio Station Website Do?
By now, you know your station’s website needs regular local news, events, and fresh content — that’s the foundation. But let’s look beyond that. What else could your website be doing to...
Contact Us Pages That Connect
Your contact page might seem like a minor detail, but it’s often the first stop for listeners, advertisers, and contest winners trying to reach you. If it’s outdated, cluttered, or confusing,...
Ensuring AI Search Recommends Your Radio Station
In this follow-up to our recent episode on AI search, we dive deeper into what radio stations must do to ensure their websites become go-to resources for AI-powered tools like ChatGPT, Gemini,...
Speed Tip: 3 Quick Homepage Fixes That Boost Engagement
Today, we’re tackling one of the most visited parts of your website: the homepage. Your homepage is your storefront. So, it must be maintained to ensure you’re directing visitors to where...
AI-Powered Radio Content with Tracy Johnson
I recently met with consultant, strategist, and all-around radio sage Tracy Johnson to get his insights on how stations can stop dabbling in digital and start...
Sales Smarts & Digital Dollars with Pat Bryson
98-year-old vaudeville stage? Check. Packed broadcaster convention? Check. One of radio’s most sought-after revenue gurus sharing the mic? Double-check. Strap in, because veteran sales consultant...
How Psychology Shapes Every Visit to Your Radio Website
A well-designed radio station website isn’t just about function—it’s about feeling. Whether visitors stay, click, or come back depends on more than just your stream player and latest...
Future Proof Your Radio Website for AI Search
AI is changing the way people discover content—and if your radio station or group isn’t updating its website regularly, you’re already falling behind. In this episode, we dive into what...
Level Up Your Mobile App with this In-Car Challenge
Your radio station’s mobile app can do more than just stream music. In this episode, Jim challenges you to explore creative ways to enhance your app’s impact—especially through platforms like...
Speed Tip: Supercharge Your 'Advertise With Us' Page
In this quick-hit episode, Jim shares a fast and effective way to improve your radio station’s “Advertise With Us” page. If potential advertisers are clicking the link, your page should be...
Our 5 Core Beliefs for a Better Radio Station Online Presence
In this episode:We’re outlining the five fundamental principles that drive everything we teach and recommend at Skyrocket Radio. If you learn anything from our blog or...
Why Every Website Post Is a Competition
Every news story your station publishes online is competing for visibility—against TV stations, newspapers, and even other radio outlets. If you're not using smart SEO strategies, you're...
5 Reasons Your Station Site Isn’t Driving Traffic and Sales
In this episode, we dive into one of the biggest challenges radio stations face: turning their websites into real revenue generators. A well-managed station site can be your...
How to Solve Common Station Website Frustrations
Your website is critical for keeping listeners engaged and informed. Unfortunately, many radio station websites still rely on outdated features that drive visitors away. In this episode, we’ll...
Spring Cleaning Your Station Website Can Attract More Visitors
Is your station’s website feeling weighed down by outdated promos, old event pages, or stale content? In this episode, we explore how a little “spring cleaning”—both...
Comparing Digital Content Directors with Radio Program Directors
Imagine having someone who applies the same strategic thinking your Program Director uses on-air to your website’s content.For more in-depth show notes, visit
Radio Station Websites: The Real Price of Going Cheap
Are you looking to start or revamp your radio station’s website? In this episode, we explore the most common options—working with a general web agency, DIY builders, template providers, or...
Streaming Video is Radio's Secret Weapon
According to Marketron's latest reports, streaming video has become a game-changer for radio stations, surpassing streaming audio as the top digital revenue source:
Andy Meadows: A Radio Consultant's Look at Digital
This week we visit with Andy Meadows—a Texas-based radio consultant, author, and chief editor for RadioUpdate.com. Andy shares his radio journey, starting in a small family-owned station and...
Every Radio Station Needs a Website Digital Playbook
Your radio station likely has set processes for programming, promotions, and sales—but what about your website? Without clear guidelines, your station’s digital presence can become...