More Local for More Clicks, Loyalty, and Profit
If you're chasing more website traffic, better SEO, and deeper community ties, local content is the answer. In this episode, we’re breaking down why it works—and how you can do more of it...
Radio Apps Should Do More than Stream!
Today’s radio listeners are constantly connected—and mostly through their phones. If your station doesn’t have a mobile app, or if it’s just a basic stream player, you’re likely missing...
Is Your Station Website Ready for AI Browsers
The homepage is no longer your audience’s first stop. AI-first browsers like ChatGPT Atlas and Perplexity Comet are rewriting how people discover information online. Instead of clicking through...
Fix Your Empty Contest Pages
When listeners click your station’s Contests page, what do they find? If the answer is “nothing,” you might be doing more damage than you think.In this episode of Better Radio...
Stop Using “Under Construction” Pages
If your radio station’s website still has an “Under Construction” page—or worse, a dead-end link with no content—you’re sending a message you didn’t mean to. And it’s not a good...
5 Social Media Goals Every Radio Station Should Set
Are you training your listeners to follow your station—or just follow Facebook? Social media is valuable, but if it’s not driving people back to your station’s website, you’re...
How Stations Can Win Online without News
What happens when being the “local news hub” just isn’t realistic for your radio station? Maybe you don’t have the staff. Maybe a competitor already dominates that lane. Or maybe your...
Why Your Radio Station Website Should Be WordPress
“WordPress is outdated and slow.” You’ve probably heard that one before—but is it true? In this episode of Better Radio Websites, Jim tackles the myths and misconceptions...
How Many Banner Ads are Ideal for a Radio Station Homepage?
How many banner ads should really live on your radio station’s homepage? That question came up during the Texas Association of Broadcasters conference when Radio Update’s Andy Meadows asked me...
10 Tips to Create Click-Worthy Banner Ads
Banner ads are still one of the most effective ways for radio stations to generate digital revenue—but only if they’re done right. In this episode, we reveal 10 proven tips to help you design...
Elevate Your Local Sports with Michael Brannon
This week we talk with Michael Brannon, Executive Vice President of Radio Alabama, about how their team is taking high school sports broadcasting to new heights—and making it profitable. Michael...
Professional Websites Use Consistent Featured Images
What’s one of the fastest ways to make your radio station website look sharper and load faster? Standardize your featured images.In this episode, we’ll break down the three most...
Which Stream Player Is Best for Your Station Website?
When it comes to your radio station’s website, the streaming player is the heartbeat of your online presence. But not all players are created equal. Should you go with an embedded player, a...
Contact Us Pages That Connect
Your contact page might seem like a minor detail, but it’s often the first stop for listeners, advertisers, and contest winners trying to reach you. If it’s outdated, cluttered, or confusing,...
Speed Tip: 3 Quick Homepage Fixes That Boost Engagement
Today, we’re tackling one of the most visited parts of your website: the homepage. Your homepage is your storefront. So, it must be maintained to ensure you’re directing visitors to where...
Sales Smarts & Digital Dollars with Pat Bryson
98-year-old vaudeville stage? Check. Packed broadcaster convention? Check. One of radio’s most sought-after revenue gurus sharing the mic? Double-check. Strap in, because veteran sales consultant...
Future Proof Your Radio Website for AI Search
AI is changing the way people discover content—and if your radio station or group isn’t updating its website regularly, you’re already falling behind. In this episode, we dive into what...
Speed Tip: Supercharge Your 'Advertise With Us' Page
In this quick-hit episode, Jim shares a fast and effective way to improve your radio station’s “Advertise With Us” page. If potential advertisers are clicking the link, your page should be...
Why Every Website Post Is a Competition
Every news story your station publishes online is competing for visibility—against TV stations, newspapers, and even other radio outlets. If you're not using smart SEO strategies, you're...
How to Solve Common Station Website Frustrations
Your website is critical for keeping listeners engaged and informed. Unfortunately, many radio station websites still rely on outdated features that drive visitors away. In this episode, we’ll...