Podcast

Today’s radio listeners are constantly connected—and mostly through their phones. If your station doesn’t have a mobile app, or if it’s just a basic stream player, you’re likely missing...

The homepage is no longer your audience’s first stop. AI-first browsers like ChatGPT Atlas and Perplexity Comet are rewriting how people discover information online. Instead of clicking through...

When listeners click your station’s Contests page, what do they find? If the answer is “nothing,” you might be doing more damage than you think.In this episode of Better Radio...

If your radio station’s website still has an “Under Construction” page—or worse, a dead-end link with no content—you’re sending a message you didn’t mean to. And it’s not a good...

Are you training your listeners to follow your station—or just follow Facebook? Social media is valuable, but if it’s not driving people back to your station’s website, you’re...

What happens when being the “local news hub” just isn’t realistic for your radio station? Maybe you don’t have the staff. Maybe a competitor already dominates that lane. Or maybe your...

“WordPress is outdated and slow.” You’ve probably heard that one before—but is it true? In this episode of Better Radio Websites, Jim tackles the myths and misconceptions...

How many banner ads should really live on your radio station’s homepage? That question came up during the Texas Association of Broadcasters conference when Radio Update’s Andy Meadows asked me...

Banner ads are still one of the most effective ways for radio stations to generate digital revenue—but only if they’re done right. In this episode, we reveal 10 proven tips to help you design...