Podcast

How many banner ads should really live on your radio station’s homepage? That question came up during the Texas Association of Broadcasters conference when Radio Update’s Andy Meadows asked me...

Banner ads are still one of the most effective ways for radio stations to generate digital revenue—but only if they’re done right. In this episode, we reveal 10 proven tips to help you design...

When’s the last time you explored your own station’s website like a first-time visitor—or a curious competitor? In this episode, we slip into detective mode and show you how to “secret...

This week we talk with Michael Brannon, Executive Vice President of Radio Alabama, about how their team is taking high school sports broadcasting to new heights—and making it profitable. Michael...

Most station websites are treated like digital bulletin boards—updated only when there’s a contest or event. But what if your website was programmed and promoted like another station in your...

What’s one of the fastest ways to make your radio station website look sharper and load faster? Standardize your featured images.In this episode, we’ll break down the three most...

Your station website shouldn’t be the best-kept secret in your market. Yet, many stations launch a great-looking site and then stop short when it comes to promotion. In this episode, Jim...

When it comes to your radio station’s website, the streaming player is the heartbeat of your online presence. But not all players are created equal. Should you go with an embedded player, a...

By now, you know your station’s website needs regular local news, events, and fresh content — that’s the foundation. But let’s look beyond that. What else could your website be doing to...