Podcast

By now, you know your station’s website needs regular local news, events, and fresh content — that’s the foundation. But let’s look beyond that. What else could your website be doing to...

Your contact page might seem like a minor detail, but it’s often the first stop for listeners, advertisers, and contest winners trying to reach you. If it’s outdated, cluttered, or confusing,...

In this follow-up to our recent episode on AI search, we dive deeper into what radio stations must do to ensure their websites become go-to resources for AI-powered tools like ChatGPT, Gemini,...

Today, we’re tackling one of the most visited parts of your website: the homepage.  Your homepage is your storefront.  So, it must be maintained to ensure you’re directing visitors to where...

I recently met with consultant, strategist, and all-around radio sage Tracy Johnson to get his insights on how stations can stop dabbling in digital and start...

98-year-old vaudeville stage? Check. Packed broadcaster convention? Check. One of radio’s most sought-after revenue gurus sharing the mic? Double-check. Strap in, because veteran sales consultant...

A well-designed radio station website isn’t just about function—it’s about feeling. Whether visitors stay, click, or come back depends on more than just your stream player and latest...

AI is changing the way people discover content—and if your radio station or group isn’t updating its website regularly, you’re already falling behind. In this episode, we dive into what...

Your radio station’s mobile app can do more than just stream music. In this episode, Jim challenges you to explore creative ways to enhance your app’s impact—especially through platforms like...