Podcast

It’s easy to assume that embedding your social media feed on your homepage makes your site feel more active. After all, it’s constantly updating, right? But here’s the catch: social...

If your radio station website isn’t getting engagement, your navigation menu might be the problem.In this episode, we break down how to improve your radio station website by simplifying...

If digital feels complicated or hard to sell, this episode simplifies everything.Instead of trying to overhaul your entire strategy, we focus on one thing you can do this week: take one...

Search traffic isn’t what it used to be, and that has big implications for radio station websites. As more listeners get answers from Google, social media, and AI without ever clicking through to...

Are the most important pages on your radio station’s website the ones you think they are?In this episode, we explore why some of the biggest traffic drivers on radio station websites...

Search has changed.It’s no longer just about ranking — it’s about being chosen.In this episode, Jim explains how a simple structural upgrade called “Answer Blocks” can make...

Social media reach is shrinking, algorithms keep changing, and radio stations are feeling it. In this episode, we break down why publishing just one local update per day on your radio...

In this episode, we explore the trend of "vibe coding" — using AI tools to quickly build websites with just a prompt. Sounds great, right? But should you trust your radio station’s...

Your station’s app might have thousands of downloads—but if hardly anyone is using it, what’s the real return?In this final episode of the Metrics That Matter series, we break down why...